About us

Honu was born among the white sands and curling waves of Bondi Beach, Australia. As the brand has evolved, we continue to embrace Bondi’s bohemian roots which guide our choice of products, design and lifestyle.

The spirit of Honu lies in the connection to the beach and ocean environment. We want our products to make everyone fall in love with the ocean and the outdoors. We believe there is nothing quite like the ocean for helping to escape the stresses of modern life to connect us to ourselves and our place in the world.

Since 2002, Honu has brought a range of high-quality SUP, surf and accessories at affordable prices. With its minimalist, retro designs in a range of unique colours, Honu boards artfully stand apart from the ordinary.